As retailers we are passionate about the supply of high-quality West Country products to our customers and the key to that is the assurance that our suppliers do meet the highest standards of animal welfare, and can demonstrate traceability as well as environmental, social and economic sustainability in their production methods and policies.

The most effective way to do that, we believe, is to work with smaller farmers and suppliers where the supply chain is clear and obvious. We champion sustainable, traceable, regenerative and high animal welfare farming practices, and highlight the superior quality of these products.